GE

With the need to breakdown some complex new enhancements in a story-driven manner for consumers, General Electric was in need of a clean and cohesive story to hold the viewers attention. With a deadline fast approaching and still no final decision on creative concepts presented the expectation was already set that when a decision was made, they would need someone who could not only create at a fast-pace but do so while thinking, strategizing and implementing throughout the whole process.

I take a lot of pride in telling and crafting a good story. When done correctly, the impact that can be made on the consumer can yield some pretty incredible results that not only retain the current base but can build and enhance the pipeline as well. While I was building what was to be 3 videos for GE at the time, halfway through the project, became 6 videos. I created all videos solo while managing client expectations, from storyboard to final product, GE was very pleased with the final product.

I’ve always enjoyed working in environments and industries that move quickly. Whether working on a team or by myself I enjoy executing projects across a number of mediums at a very high-level. With the scale of this project doubling in size I had to rethink strategy when presenting new storyboards to the client that addressed their needs keeping in mind the timeline while always pushing to maximize the end result.