Connect 2021
from pencil to production.
About
A closer look into the creative process and execution of a selected project.1. Discuss
2. Think
3. Create
1. Case study
Tangoe hosts a live in-person event every year that has shifted to a virtual event since the onset of the pandemic.
This being the 2nd large scale virtual event for 2021, the event was shifting to a new identity as Tangoe Connect, or just “Connect” depending on the context.
2. Result
This was an exciting exploratory to develop and watch come to life. My entire creative team was tasked with coming up with
logo and look and feel options for the newly titled event. My logo and look and feel were ultimately chosen to brand the event for the company.
3. Experience
Throughout my time as a creator I’ve been fortunate enough to have had a creative and strategic hand in numerous event designs.
From small scale or virtual to multi-country music tours, I believe all events should be an experience. Logo Design, Concept Development, Press Kit Development,
Commercial Creative, Post-Production, the whole 9 done by yours truly.
Project Details
I love developing ideas and seeing how they’ll evolve over time. Once my concept was chosen I finished flushing out the concept
and gave my team collateral to allow them to explore and bring new ideas to the concept as development neared on the horizon.
I was able to educate and give aid to my Senior Level Creative Designer, Kelly Rinaldi, to have her begin her first steps into the world of motion design to assist with social media for this campaign.
Beyond creative execution I like to think of ideas holistically, including tactics, analytics including any and all data that may aid in a final solution that will exceed expectations upon delivery.
