Gartner: Mobile Global Commercial
from pencil to production.
About
A closer look into the creative process and execution of a selected project.1. Discuss
2. Build
3. Produce
1. Case study
A script was created, dedicated to talking to Tangoe’s Global Capabilities. Made in response to highlight a competitors caution and one of Tangoe’s strengths. Due to the tight turnaround and need to get this out into the world as a response, only 5 business days was allowed for creative development from start to final.
2. Result
Fun and fast paced. The key item that needed to be conveyed when creating this was “Global” and how that pertains to Tangoe and their clients. I began crafting the globes using a 3D plug-in, while allowing the rest of the concept to come to life.
3. Experience
Building this while sourcing the stock to help sell the concept was more fun than it sounds. It allowed me to continue to explore some new text animation options as well. I’m very pleased with the logo treatment and how that came out in 3D at the end. Concept Development to Completion.
Project Details
This project presented some unique challenges that needed a timely execution with little to no time for additional rounds of creative.
While waiting for the VoiceOver to be completed I was able to shape and build this concept, that although needed adjustment when the VO came in, landed pretty close to final.
