mashable.com
from pencil to digital.
About
A closer look into the creative process and execution of a selected project.1. Discuss
2. Build
3. To Web
1. Challenge
Mashable’s content spans tech, entertainment, culture, and news — and they needed motion that could flex across those topics without losing consistency.
The challenge was to design graphics that matched the brand’s playful tone, worked across different video formats, and grabbed attention in fast-moving digital spaces.
2. Result
I developed motion graphics packages for a range of Mashable’s video content, including editorial features, reviews, social videos, and branded partnerships.
The designs leaned into bold colors, quick transitions, and eye-catching typography that fit the Mashable vibe. Whether it was a tech gadget unboxing, a streaming guide,
or a viral trend explainer, I made sure the animation enhanced the storytelling without overshadowing it. Working closely with editors and producers,
I tailored the graphics to fit both the platform and the audience.
3. Experience
The motion graphics I created helped Mashable’s videos break through the noise on social and digital platforms.
They contributed to stronger engagement — with more views, shares, and interactions — and supported the growth of Mashable’s video presence.
The work also helped reinforce the brand’s energetic, modern identity across everything from editorial to sponsored content.
Project Details
I worked with Mashable.com to create graphics and motion graphics that brought their editorial and social content to life. From pop culture explainers to tech roundups,
my work helped their stories stand out in crowded feeds, boosted engagement, and supported their fun, energetic brand voice.
