CNET

CNET.com reaches a massive, diverse audience hungry for trusted tech news, reviews, and how-tos. The challenge was to create content that could break through in a crowded digital landscape — content that not only fit the fast pace of news cycles and product launches, but also worked across the main site, social media, and partner channels.

I developed digital-first assets that supported CNET’s editorial priorities — everything from eye-catching social graphics and promotional banners to on-site visuals that enhanced feature stories and reviews. I focused on creating work that was clean, on-brand, and optimized for high traffic environments. On the social side, I helped produce assets that were built for sharing, designed to spark interest and drive readers back to CNET.com. I worked closely with editorial, social, and marketing teams to make sure every piece aligned with the brand’s authoritative yet approachable tone.

The content I produced helped boost traffic to key stories and special features, supported stronger engagement on CNET’s social channels, and contributed to a consistent visual identity across platforms. The work played a role in keeping CNET top-of-mind in a highly competitive space, helping the brand connect with both loyal readers and new audiences.