CBS
from action to activation.
About
A closer look into the creative process and execution of a selected project.1. Discussion
2. Activation
3. Reception
1. Case study
Community Based Services (CBS) is a nonprofit organization dedicated to supporting individuals with developmental and intellectual disabilities through day programs, employment services, and community-based initiatives.
The goal was to elevate CBS’s digital presence, shifting from informational to intentional.
Through a unified creative direction, I reimagined their social and digital storytelling to focus on dignity, independence, and real human impact.
2. Result
The campaign drove a 400%–1000% increase in traffic via Meta, significantly expanding reach, engagement, and overall visibility. Beyond performance metrics,
the work established a more modern, cohesive brand presence—strengthening audience connection, increasing community awareness, and creating new opportunities
for engagement and partnership.
3. Experience
From campaign development to day-to-day content, I approached every touchpoint as an opportunity to create a cohesive, intentional experience. This included creative direction,
content strategy, motion design, social campaigns, and post-production. Building a unified system designed to elevate storytelling and drive measurable impact.
Project Details
I have been fortunate enough throughout my career to do work for companies large and small. From startups to well established brands with consumers worldwide. I can honestly say that the work I’ve begun doing for non-profits has been the most fulfilling and rewarding to date. I enjoy it immensely and look forward to growing my
network of colleagues and using my expertise to bring important organizations to the forefront and give them the prominence they deserve.
We can only go up from here.
